Reimagining FH5 as an open-world experience, we shifted the focus from track precision to impulse-driven freedom. In our campaign, the spirit of '¡GO!' celebrates acting on impulse as a catalyst for extraordinary moments. Through magical realism, our hero, played by Cristo Fernández from Ted Lasso, embarks on a wild ride across Mexico's diverse landscapes, encountering vintage and new cars along the way. The launch of FH5 shattered records, with 3+ million players on Day 1 and 10+ million in Week 1. Our 'This is how I ¡GO!' TikTok challenge, featuring Cristo and Karol G, generated over 1.6 billion impressions, showcasing the power of embracing spontaneity.